February 22, 2024

Imagine driving a Tesla to a public electric vehicle (EV) station that not only charges your vehicle quickly but also produces its own power supply. This process, which includes your vehicle, produces zero carbon emissions. Two Israeli entrepreneurs, Gil Shavit and Rami Reshef, met Dr. Gennadi Finkelshtain, a leading expert in fuel cell technology from the former Soviet Union, and decided to join forces to form GenCell. Shelli Zargary, GenCell’s communication strategist and climate tech evangelist, emphasized the impact of global warming and Israel’s potential to contribute to solving it. GenCell has managed to transform expensive technology into affordable and usable applications, reducing costs by replacing expensive materials with more cost-effective alternatives. The company’s fuel cells have been used in 22 countries, offering a cleaner and more sustainable solution for backup power needs. GenCell has also developed an ammonia cracker, which allows for the extraction of hydrogen from ammonia on demand. GenCell aims to create backup and off-grid power products catering to various industries, including telecom and EV charging providers. The company’s ultimate goal is green self-sufficiency, using local microgrids to generate green, carbon footprint-free ammonia and extract hydrogen from it, effectively creating nano power plants. GenCell is also exploring partnerships and commercial opportunities in the Middle East and Africa, where there are vast opportunities for large-scale production of green hydrogen and ammonia. The company recently joined the Hydrogen Egypt Association, which is focused on regional collaboration. Additionally, GenCell sees the upcoming COP28 conference in Dubai as an opportunity to continue leveraging hydrogen as a tool to accelerate the transition to a clean energy economy.